During the first week I sold about 20 copies. Most of my sales were from people who know me. I used Facebook to let everyone know that it was now available for download. For about a month before publication, I’d been amassing followers on Twitter. In January I had 20 followers. By the end of February I had more than 1,000. I’ll explain my Twitter tactics in a future blog very soon. A few Twitter followers told me that they were waiting for the book to be published and would download it as soon as it became available.
By the end of the week, reviews began to come in on Amazon – each one a 5* rating. The comments that were made assured me that I had achieved my objectives in my writing. It was described as compulsive reading. Those who’d started it said that they couldn’t put it down – a page turner! There are some sections in the latter half of the book that I was concerned would be less interesting than the other parts, to the extent that I worried that people may become bored with it. However, that proved to be untrue, and I was clearly being too harsh in my own judgement of it.
The biggest breakthrough was from someone I’d only known for a short period of time. I was unaware of the fact that he had been an intensive care nurse some years ago. He admitted that he rarely read any books, but once he’d started it he couldn’t stop reading it until he’d finished. His daughter was about to start training as a nurse, and he was going to recommend it to her as something that would help her to understand things from a patient’s perspective. All reviews so far are only available on http://www.amazon.co.uk , NOT on http://www.amazon.com.
After just one week of being on the market, I had inadvertently stumbled across a target audience – student nurses. It was a stroke of good fortune and an accidental piece of market research. Sarah’s son, Gareth, works as a sales rep for a medical firm. He gave me some advice on setting targets and sales objectives, helping me to break things down, as I was becoming a little overwhelmed with excitement and developing headless chicken-like behaviour. He suggested that I should target student nurses in a small geographical area, trying to contact as many of them as possible.
As it was only available as an e-book at the time, I figured that I’d use Twitter as a tool to connect with the medical profession.