Book promoting – so who exactly would be interested?

Title – I’M NEVER ILL (A journey through brain surgery and beyond…)

This book promoting business continues to be a formidable challenge. I suppose the fact I even managed to complete the book itself after my brain surgery and during Sarah’s cancer battle is a strong enough indication that I have no intention of quitting, despite continual slow sales. If I said that it doesn’t ever get me down, I’d be lying. But I know that I have also come so far in many ways. Over time, I have learnt exactly who are the kinds of people who would enjoy the book, or who would actually benefit from reading it. I’ve not succeeded in convincing them of this and, if I’m honest, I am a terrible sales person, badly in need of someone to take me by the scruff of the neck and point me in the right marketing direction.

From a general point of view, everyone seems to be interested in learning about what it’s like to have brain surgery while awake. Everyone seems to be interested in what it’s like either being in, or awaking from, a coma. My book contains some answers to these. My experiences are, to the man in the street, utterly fascinating. The hallucinations, the desperations and the complete confusions make, I’m told, compelling reading. People have told me that the book made them both laugh and cry. Some have said that they will never see life the same after reading it, while one person reviewed it on Amazon as the most inspirational book she has ever read. So – THAT should cover a few million readers’ demands!

But there is also an increasing rumble of interest in the medical world. “Patient perspective” is a key component of medical training for both nurses and doctors. My book is considered by many people in the medical world as giving an excellent insight into this area. Having been used as lecture material for student nurses at Plymouth University, a lecturer from another highly-regarded university (I won’t say which one until I have confirmation) has spoken to me about putting it on a reading list for nursing students, using the word “when” rather than “if”. That should cover a few more sales, especially if other universities follow suit.

The paperback is available from Amazon or direct from my website for £7.99. The e-book is only £2.50. Should I try reducing the cost of the e-book to just 99p for a limited period, reducing my profit to probably around 50p per sale? Would the 99p price tag be enough to make all of these people snap it up in droves? The cost of producing the paperback prohibits me from reducing its retail cost, but then, if someone were to order direct from my website, at least they could have a signed copy.

Whatever I decide to do, I’ll persist – there is no reason for me to stop. Even if you are not interested in the book, I have a lot of interesting stuff on my website which, of course, costs nothing to browse.

Please visit it at http://www.markdpritchard.co.uk

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